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How to Take the Stress out of Exhibiting

Exhibition Management
 
Chloe Bunce

You would be hard pressed to find an industry that doesn’t have at least one trade show. Usually held annually, these exhibitions can attract thousands of industry-specific visitors and are often a vital sales and networking opportunity for businesses if done well.

Those who have been involved in organising a stand (though recognising the importance of it) will remember that it involves a long, sometimes stressful period of preparation followed by 3 or 4 days of solid hard work. As an event management specialist, Motion’s strength lies in excellent planning and sharp delivery, making relentless attention to detail look easy, so that when you arrive on the stand you are ready to go.

Last year, Motion Marketing partnered with rail infrastructure specialists PACE Networks and Morris Line Engineering (MLE) to provide full-service event management of their shared stand at Infrarail 2018, ensuring they were maximising their investment and opportunity.

Motion Marketing Supported Customer PACE Networks at Railtex 2019

Following the success of Infrarail 2018, Motion Marketing is back supporting PACE Networks as their full-service event management agency. This year, we are involved in numerous rail and power grid exhibitions across the UK, including OHLEx and Rail Live, with the most recent exhibition attended being Railtex 2019.

Railtex is the UK’s leading exhibition of railway equipment, products and services. The show rotates location and name annually between the Excel Centre in London (Infrarail) and the NEC in Birmingham (Railtex). This year’s show in Birmingham delivered a quality attendance and proved a valuable tool to utilise within sales and marketing.

The major benefit to PACE of Motion Marketing getting involved was to hand over the exhibition planning and delivery from project management to logistics; from designing new, eye-catching banners to creating fresh marketing collateral to support the businesses’ key messages. We handled merchandise, social media, postal invitations, PR and email campaigns, as well as creating a landing page for the PACE website where visitors could pre-book one-to-one meetings and secure free tickets to attend the show.

Ultimately, the stand (entitled The Electrification Infrastructure Stand) was the central focus of a multi-channel marketing plan designed to make the process straightforward and pain-free for our clients, and to squeeze every drop of value from the money they’d invested to exhibit.

The Electrification Infrastructure Stand by PACE Networks was noticeably buzzing, with a constant stream of enthusiastic engineering visitors attracted by the attention-grabbing 6 metre “PACE tower”, various product demonstrations and the exciting new Twin Track Cantilever on display.

If you have a show coming up this year and would like a capable agency to take the hassle off your hands, our contacts at PACE Networks would be happy to offer a recommendation. Gavin Smith, Managing Director of PACE Networks commented:

“We’ve been attending Railtex and a number of other Rail and Power Grid exhibitions for several years now and have seen them as a necessary evil. There’s no better opportunity to meet with customers and contemporaries from the same industry face-to-face, but the time and effort put into preparing and managing the events take us away from the pressing matter of day-to-day work. This year everything has been handled smoothly, professionally and with a marketing zeal that has completely changed our experience. We were able to turn up to the exhibition knowing that everything was in place and with Motion’s engineering industry expertise I was confident the stand would shout the right message effectively. Even transport and accommodation were taken care of. We can’t recommend Motion strongly enough.”

Are you planning to exhibit at a show? Why not consider partnering with Motion Marketing. Get in touch with the team today to discuss your project requirements on 01285 323 626.

Infrarail 2018

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