The Motion team is growing! With a busy period that keeps on getting busier, it was time to expand the Motion team, and we’re pleased to have welcomed three new faces over the last few months. Each brings specialist industry knowledge and expertise in B2B marketing, and will be helping our clients achieve their business objectives through intelligent and strategic marketing.
Meet our new technical industry-led team members
Claire Randall – Senior Marketing Consultant
Claire joined the team in June, bringing a wealth of technology marketing knowledge from multiple senior marketing roles. Previous experience has seen Claire launch many technology brands into EMEA, most recently leading the EMEA marketing department for a global data storage company.
As a Senior Marketing Consultant, Claire’s role involves working closely with our customers, ensuring we understand their needs and business objectives so we can deliver maximum value in helping them to succeed.
With a strategic approach, Claire is someone who “gets things done”, and clients working with her will find that she efficiently gets to the heart of their marketing challenges to remove roadblocks and find the best marketing solutions.
Angela Greaves, MCIM – Technical Content Specialist
With an education in business and computing, and extensive marketing leadership experience in the vendor and telco worlds, Angela brings significant skills to the team.
Having previously worked with Motion as a specialist freelancer, she joined as a permanent member of the team in April this year. Angela’s primary focus within her role as a Technical Content Specialist is supporting the delivery of marketing campaigns and activities with engaging and technical content, including web page copy, blogs, PR and social media content.
As well as content creation, Angela uses her marketing expertise to provide valuable input into customers’ marketing planning, including managing campaigns and ensuring that technical content sits within a defined strategy.
Take a look at Angela’s recent blogs on how and when you should use “threat” as part of your cyber security marketing, and how to choose a manufacturing marketing company.
Caz Coker, ACIM – Technical Content Specialist
Having joined the team at the end of March, Caz brings over 10 years of technically-led B2B marketing experience, within industries including modular construction, IT and telco.
Caz’s role involves supporting our clients with a mixture of technical content creation, campaign management and digital marketing to ensure we deliver maximum opportunity and results for our customers. Typically found writing technical webpages, blogs and social posts, Caz’s “copywriting magic” has already been commented on by customers.
Using her wider marketing expertise, Caz is involved in managing many areas of our customers’ marketing, including driving strategic content plans, managing social media and PR.
Check out Caz’s recent blogs on how the LinkedIn algorithm affects your B2B social media marketing, and the marketing statistics every B2B marketer should know in 2021.
