Meet the Motion Marketing Team: Matt

Lead Creative Specialist
Rob Cullum

Have you ever wondered about the team behind the projects? In this blog, find out more about Matt, our Lead Creative, and get an insight into his life at Motion.

What’s your creative background?

I’ve been in the technical industry for over 20 years, so know it very well, but started out completing a Fine Art degree mainly working in the arts (galleries, music festivals, media centres).

Using my second degree in Graphic Design, I’ve worked with companies of all sizes, from the smallest of local start-ups to the complex demands of large international multi-language brands, and gained valuable experience from a mixture of industry clients along the way. This includes rail, IT, health, environmental, cyber security, energy, aviation, engineering and manufacturing.

Over the years, award recognition for my work has included ‘Highly Commended’ from the Royal Society of the Engagement in the Arts, London.

I specialise in brand creation and thrive on bringing brand concepts to life – discovering the right look and feel, and injecting differentiating personality into existing and new brands.

View some of the work Matt’s delivered for Motion clients >

What’s the best thing about being Motion’s Lead Creative?

I think it’s actually a combination of factors that make my job at Motion so rewarding. As the Lead Creative, I’m fortunate that I’m able to use my creative experience to influence and inspire a better outcome for the client – whether it’s delivering into a newly created brand, a large complex website or a mixed suite of on/offline collateral.

Being involved in the full workflow from conception to completion is also very satisfying professionally. It’s really great to see that initial spark come to life and evolve into a fully formed mature deliverable, especially on branding projects. One of the best things is achieving that creative goal and being rewarded with happy customers who appreciate the work and see great results for their brand.

Working at Motion also means that there’s a different challenge every day for the Lead Creative – every day’s a learning day in an agency. Whether it’s new software, new techniques, new sectors, new trends, new client briefs, new strategies, new colour of the year… the only constant is change! And that’s a big part of what makes my job so interesting – no two days are the same.

As a workplace, I’ve always found that Motion offers a safe, nurturing, creative environment – it’s been a great place to learn and grow and see other team members achieve the same. We never stand still, so I’ve learnt a lot over the years.

Do you need a rebrand? Our branding checklist will help >

What’s your favourite project you’ve worked on at Motion?

I particularly enjoyed working on the brand for CRI, a carbon recycling company who are making a really positive impact on the environment. As someone who cares about environmental issues, it was very easy for me to feel passionate about their mission and brand.

There were a few key challenges for me to get stuck into on this one. The project involved working to a multi-layered brief and creating branding which addressed all aspects of it to stand out from the competition. This included keeping core parts of the brand’s heritage, while also developing it to compete in an international market. On top of this, I needed to distil down very technical information in order to convey it in a much more accessible way.

To hit all the complex requirements, I took a more graphic approach, with a limited palette and lots of technical infographic architecture. The result was a very strong, coherent brand that competes well in the marketplace.

Discover 9 reasons to invest in your B2B marketing >

Would your next project benefit from Matt’s expertise? Whether you need a complete rebrand, a new website or some marketing collateral to support your existing brand, get in touch to discuss your requirements.

B2B Marketing Tools Learn More >
Marketing Projects Find out more >

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