I am delighted to join the Motion Marketing team as Account Director and get involved straight away in the delivery of several varied, challenging and rewarding projects. Reflecting the sectors that Motion focuses on, I’ve been working with customers in IT, Engineering and Manufacturing, where we’re busy delivering a new brand identity, websites, sales collateral, social media campaigns, and assisting with strategy.
As the Account Director, I have to make sure we understand our clients’ situation and business objectives, clarify their needs, agree on a plan, and then deliver maximum value in helping them to succeed.
Engineering and IT sales and marketing background
My background on the client-side, in Engineering and IT sales and marketing, helps. My degree was in Chemical Engineering and I spent a decade in international marketing roles with a global chemical company, before changing industries to help a Fintech SaaS start-up grow from 10 to 100 people in less than a year. After another 5 or so years in sales of computer-aided engineering software across Europe, I made the switch to a marketing agency, working for a range of clients, delivering web marketing and software solutions.
I moved back client-side when the agency was taken over by a national IT and telecoms services company, where I learned a lot from growing a portfolio of products and services, graduating from Marketing Manager to Sales Manager.
I missed the variety, challenges and creativity of agency life though, and after several years in a sales leadership role, I took up an opportunity to lead a digital marketing company. Moving from there on to Motion Marketing was a natural step – so that I could bring all my industry and agency experience to work together with Motion’s core team across everything we do, from strategy to campaign design and delivery.
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