Is Your SEO Integrated with all Marketing Channels?
SEO should never be approached as stand-alone. It must be implemented as part of a wider marketing approach, where other key channels can positively impact and drive good SEO performance.
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All the latest marketing, manufacturing, engineering & technology
insights from the team at Motion Marketing
SEO should never be approached as stand-alone. It must be implemented as part of a wider marketing approach, where other key channels can positively impact and drive good SEO performance.
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If a business is going to dedicate precious resources and finance to investments during the industry 4.0 transition, then you should be communicating this to customers to maximise on the investment opportunities.
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Businesses should incorporate their sustainability, safety and reliability messaging into their marketing communications and activities to help instil trust and maximise on opportunities.
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Motion will be exhibiting at our first show of 2020: Southern Manufacturing & Electronics. Read more about the show, our stand and our presentation slot here.
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LinkedIn presents many opportunities for B2B companies. Are you maximising the opportunities from LinkedIn? Read our top 10 tips for LinkedIn success below.
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A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Merry Christmas and Happy New Year from the team at Motion! Join us as we take a brief look over the exciting year Motion has had. From welcoming new clients and employees to supporting our new charity, TASF.
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Choosing a reliable web host needs to be considered carefully when you realise the impact it could have on your online presence and sales. We discuss the importance of a good web host and the effect this has on your marketing efforts.
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Rail Engineering businesses will, like all organisations, be seeking to show that they are moving forward, and doing so faster than their competitors.
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We are pleased to announce the launch of our brand-new website! Explore the new site and let us know what you think of the design and usability features in the comments below.
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Welcome to Daniel Kanigowski, Motion’s newest apprentice. Learn how Daniel will be assisting the team, the appeal of apprenticeships and his main responsibilities and role.
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Conversion rates provide a clear indication of a website’s performance. Do you want to improve your website conversions? Start by asking yourself these 3 design questions to get started.
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Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.
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Motion Marketing supported customer PACE Networks at three key industry events to help eliminate the stress of exhibiting.
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Artificial Intelligence (AI) is an investment every customer is considering right now and with global AI market expected to experience huge growth in the coming years, it’s fair to say they’re not alone!
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Cyber criminals aren’t biased when it comes to choosing their next victim. So, when it comes to deciding how important your website security is, the big question is ‘how much will unplanned downtime cost my business?’
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What physical and mental strength is required to embark on a solo and unsupported row across the North Pacific? We explore Charlie’s incredible 5,083-mile Guinness World Record journey.
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The investment in time and resources into a tender can be significant. We look at the marketing aspects you should consider to maximise that investment in a competitive situation.
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Almost every website has an analytics tool monitoring their website; but are businesses using that data effectively to tailor online marketing plans? We look at the real-life B2B scenarios where analytics could play a key role.
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In April 2019, Charlie Martell will embark on a challenge to become the first person to row solo and unsupported across the North Pacific Ocean. We explore how the engineering of his purpose-built boat will play a vital role.
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There are many advantages of 3D printing for businesses, such as product testing and assembly analysis. In this blog, we explore the advantages that 3D printing delivers to product marketing.
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Why has the technology industry adopted blue as their brand colour of choice? The following blog investigates why it’s so popular and why it can be good to break the mould for generating business
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Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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Industry 4.0 is much more than an industry buzzword; it represents a significant movement in the industry and with change comes challenges. Explore the strategic marketing activities businesses can adopt for a smooth and successful transition.
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“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.
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Do you think email marketing is ‘dead’ since GDPR? Or have we evolved into a new era of email marketing? Read our latest blog to find out:
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Ensuring your business has the correct sales tools can make the difference in getting access to, winning or losing a sales opportunity.
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In this blog, we look at ideas on how to keep up the vital stream of communication with customers and prospects in the post-GDPR age.
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It’s a common misconception that your brand simply comprises of a logo and colour scheme. In this blog, we look at the factors which can build or break a successful brand.
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Technology is a highly competitive industry, and the need for successful marketing to help a business stand out from the crowd is ever more important for accelerating sales growth and achieving key business objectives.
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If your B2B business is not on social media, then you could be missing out on endless opportunities for brand awareness, lead generation or thought-leadership status.
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Every 2 or 3 years it is a good idea to step back from your business and try to view all your customer-facing channels.
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The Olympics doesn’t just inspire athletes, it inspires engineers – pushing the limits to maximise the performance athletes can maintain from aerodynamic body suits to their helmets, engineering plays a big role.
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