Marketing Insights - Engineering, IT & Manufacturing Blogs

Creating a successful B2B inbound marketing strategy that delivers leads

Learn how to create a successful B2B inbound marketing strategy to raise brand awareness, customer loyalty and gain more sales leads.

Blog by: Angela Greaves

Focus on:

Strategy

7 Expert Tips: SEO for Manufacturing

Read tips from our digital marketing and manufacturing industry experts to discover the 7 factors you must consider for a successful SEO strategy that delivers you regular, high-quality leads

Blog by: Chloe Bunce

Focus on:

Digital

Why Should Manufacturers Focus on Sustainable Manufacturing?

Explore the concept of sustainable manufacturing, its benefits and some of the ways companies are implementing it in our latest blog.

Blog by: Andy Kendall

Focus on:

Strategy

B2B Short-Form Content for Skim Readers

Read our key tips on how to engage skim readers and create short-form content as part of your content marketing strategy.

Blog by: Angela Greaves

Focus on:

Strategy

What are the Benefits of Agile and Lean Manufacturing Marketing?

This article will dive into agile and lean manufacturing practices and the marketing benefits that come from promoting these approaches.

Blog by: Andy Kendall

Focus on:

Strategy

B2B Marketing Budget: Maximise ROI and Outperform the Competition

An intelligent focus when assessing where to spend resources can help outperform the competition during disruptive times. Read our tips on B2B marketing allocation and where to target resources to maximise ROI.

Blog by: Rob Cullum

Focus on:

Strategy

Meet the Motion Marketing Team: Claire Randall

Our Q&A with Claire Randall, Motion’s Senior Marketing Consultant discusses handling the shift from client-side to agency marketing and the one activity that should be in every B2B marketing plan.

Blog by: Rob Cullum

Focus on:

Motion

B2B Blog Strategy: Why Write Blogs for a Technical World?

In this article, we’ll look at the benefits of B2B blogging and why having a solid B2B blog strategy can help attract, engage and even convert leads.

Blog by: Chloe Bunce

Focus on:

Digital

Meet the Motion Marketing Team: Rob Cullum

We discuss with Rob Cullum, Motion’s Co-Founder and Lead Consultant, the most common marketing challenges, the trick to handling multiple clients and how customers can get the most out of working with an agency.