Priority 2023 Marketing
Strategies and how they are
performing in IT,
Manufacturing &
Engineering
Digital marketing is still a priority for the next 12
months. 60% of IT and 46% of M/E companies engaged
in more social media during and since the pandemic.
Website improvements have been a key focus for just
over half. However, more needs to be done on creating
content and SEO to drive website success.
Sales growth through lead generation is key, with over 60%
of the 300 companies interviewed receiving leads on a
weekly or daily basis. But there is a significant difference
between IT with 72% receiving leads on a weekly or daily
basis, versus only 44% of M/E companies. An inbound
marketing strategy is a must to develop a brand presence
and generate leads. SEO included.
Importance of online brand – 65% sees their online brand
as more important now than it was three years ago.
However, less than a third thinks that their visual brand
identity is strong enough to give a competitive advantage.
Post-pandemic, and with more solution selection online,
your team and solutions need to be portrayed correctly
and pushed to the fore.
Success in outsourcing – Our report indicates a correlation
between outsourcing specialized skills and successful
results. 74% of businesses that outsourced most of their
marketing are also receiving leads on a weekly or daily
basis.
Download and read the full report to find out more >
If you are after a strategic discovery
session for your organisation please do
not hesitate in reaching out to the
Motion team. We can give you an
evaluation of your existing marketing,
plus deliver a plan of action for your
onging requirements and campaigns.