Co-Founder and Lead Consultant Rob has a wealth of technical and design experience. Rob completed his degree in product design and worked in 3D modelling CAD sales before moving into marketing, initially in the motorsports industry.
Following a move into the IT sector, Rob completed his CIM diploma and swiftly rose through marketing leadership roles, and has been responsible for launching over 30 disruptive technology vendors into the EMEA region.
As well as founding Motion, he also holds Marketing Director roles in other companies within the group.
Rob regularly shares his industry expertise and marketing knowledge in blogs that cover marketing strategies, ROI, product marketing, technical marketing tools and much more. Rob’s other passions include Formula 1, ITFC, Hammarby FC and spending time in a kayak or on a paddleboard.
An intelligent focus when assessing where to spend resources can help outperform the competition during disruptive times. Read our tips on B2B marketing allocation and where to target resources to maximise ROI.
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Our Q&A with Claire Randall, Motion’s Senior Marketing Consultant discusses handling the shift from client-side to agency marketing and the one activity that should be in every B2B marketing plan.
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From our technical understanding to our honest and open approach, discover the 10 reasons why customers choose to partner with Motion Marketing.
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Marketing plays a critical role in achieving successful international business growth. Discover how strategic marketing can help expand your business into new international territories and set you up for success.
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As we continue to get to know the team behind Motion, we discuss with Angela Greaves, Motion’s Content Writer, all things content marketing to find out the secret to great B2B content.
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Following our recent introduction to Matt, Motion’s Lead Creative, in this Q&A we delve deeper to find out more about Matt and the creative team’s approach to branding.
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From the team at Motion, we wish you and your family a Merry Christmas and a Happy New Year. Read our highlights from this year and our aims for 2022.
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Have you ever wondered about the team behind the projects? Find out more about Matt, our Lead Creative, and get an insight into his life at Motion.
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With a busy period that keeps on getting busier, it was time to expand the Motion team, and we’re pleased to have welcomed three new faces over the last few months.
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This blog will help you take a step back and reconsider your B2B product marketing and how you could make your product offerings more appealing to your customers through bundling.
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Discover what a B2B growth marketing strategy might look like in practice, and the benefits this approach could bring to your company.
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With new buzzwords appearing all the time, it can seem impossible to keep track of them all. In this blog we’ll outline the differences, and similarities, between B2B growth hacking and growth marketing.
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SEO is vital for any B2B organisation. You don’t want to risk falling behind your competitors, so you need your website to perform well in searches and generate leads. So what are the key considerations for B2B SEO?
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With a current drive for digital marketing, this short article looks at some of the best marketing tools to consider when highlighting your technical solution or product to your target customer base.
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Tech-based companies are having to change their strategies as traditional sales methods have either disappeared or changed significantly. To help, we have created a list of tech digital marketing priorities for 2021.
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There has been a continual shift of overall focus to digital marketing and businesses have no choice but to adapt. Read our 8 key digital marketing priorities manufacturing businesses should be focusing on.
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2020 has seen the number of organisations planning a virtual event double! Read our 5 tips to consider if you are planning your next virtual event or exhibition.
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Businesses should incorporate their sustainability, safety and reliability messaging into their marketing communications and activities to help instil trust and maximise on opportunities.
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Motion will be exhibiting at our first show of 2020: Southern Manufacturing & Electronics. Read more about the show, our stand and our presentation slot here.
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A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Merry Christmas and Happy New Year from the team at Motion! Join us as we take a brief look over the exciting year Motion has had. From welcoming new clients and employees to supporting our new charity, TASF.
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Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.
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Artificial Intelligence (AI) is an investment every customer is considering right now and with global AI market expected to experience huge growth in the coming years, it’s fair to say they’re not alone!
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The investment in time and resources into a tender can be significant. We look at the marketing aspects you should consider to maximise that investment in a competitive situation.
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There are many advantages of 3D printing for businesses, such as product testing and assembly analysis. In this blog, we explore the advantages that 3D printing delivers to product marketing.
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Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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Ensuring your business has the correct sales tools can make the difference in getting access to, winning or losing a sales opportunity.
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The Olympics doesn’t just inspire athletes, it inspires engineers – pushing the limits to maximise the performance athletes can maintain from aerodynamic body suits to their helmets, engineering plays a big role.
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