Rob Cullum
Author Archives

Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.

Artificial Intelligence (AI) is an investment every customer is considering right now and with global AI market expected to experience huge growth in the coming years, it’s fair to say they’re not alone!

The investment in time and resources into a tender can be significant. We look at the marketing aspects you should consider to maximise that investment in a competitive situation.

There are many advantages of 3D printing for businesses, such as product testing and assembly analysis. In this blog, we explore the advantages that 3D printing delivers to product marketing.

Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.

Ensuring your business has the correct sales tools can make the difference in getting access to, winning or losing a sales opportunity.

The Olympics doesn’t just inspire athletes, it inspires engineers – pushing the limits to maximise the performance athletes can maintain from aerodynamic body suits to their helmets, engineering plays a big role.