8 common B2B branding mistakes businesses make
Branding is a complex process that requires a very specific skillset. We’ve picked out the 8 most common B2B branding mistakes that we see and outlined the key issues and how to avoid them.
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Meet the Bloggers: Matt White
With degrees in both Fine Art and Graphic Design, Matt has been working in the tech industry for over 20 years. As Motion’s Lead Creative Specialist and one of the first Motion team members, he is an expert in branding and colour theory and has developed high-performing visual branding for clients of all sizes across the technology, manufacturing and engineering sectors.
Whether it’s a local start-up or a large international brand, Matt can apply his specialist skills to projects of any size and scope, from a full brand creation or rebrand to a website design refresh.
As well as being highly creative, Matt has developed a strategic, multi-step branding process based on detailed research and a scientific approach to produce high quality, effective results.
Matt shares his expertise on the creative process in blogs that discuss B2B branding, building competitive brands, website design, brand evolution and more.
How Motion choose the right colour to represent your brand promise
Have you ever thought about how colour can influence how customers think about your brand and what you stand for? As a strategic branding agency, it’s something we consider all the time.
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The ‘science’ behind building a competitive B2B brand
Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
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6 Key Creative Elements for 2021 in a Technical B2B World
2021 is shaping up to be an exciting year for brands, with many needing to evolve to meet the changing shifts in our online behaviours. Read the 6 key creative elements we believe technical businesses need to consider applying.
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Your Technical B2B Visual Brand is Vital in a Digital Age
Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.
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4 Ways to Get Started with B2B Video Marketing
5G and other new technology advancements are paving the way for B2B video marketing to make a significant impact with creative content that will be at the forefront of the customers’ mind.
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Want to Improve Conversions? Ask these 3 Design Questions
Conversion rates provide a clear indication of a website’s performance. Do you want to improve your website conversions? Start by asking yourself these 3 design questions to get started.
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The Colour Dominating the Technology Sector
Why has the technology industry adopted blue as their brand colour of choice? The following blog investigates why it’s so popular and why it can be good to break the mould for generating business
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Is Your Brand Tone of Voice Deaf?
“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.
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Your B2B Brand Strategy is more than just a Logo
It’s a common misconception that your brand simply comprises of a logo and colour scheme. In this blog, we look at the factors which can build or break a successful brand.
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Does Your Brand Reflect the Evolution of Your Business?
Every 2 or 3 years it is a good idea to step back from your business and try to view all your customer-facing channels.
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