Matt White Author Archives from Motion Marketing

Meet the Bloggers: Matt White

With degrees in both Fine Art and Graphic Design, Matt has been working in the tech industry for over 20 years. As Motion’s Lead Creative Specialist and one of the first Motion team members, he is an expert in branding and colour theory and has developed high-performing visual branding for clients of all sizes across the technology, manufacturing and engineering sectors.

Whether it’s a local start-up or a large international brand, Matt can apply his specialist skills to projects of any size and scope, from a full brand creation or rebrand to a website design refresh.

As well as being highly creative, Matt has developed a strategic, multi-step branding process based on detailed research and a scientific approach to produce high quality, effective results.

Matt shares his expertise on the creative process in blogs that discuss B2B branding, building competitive brands, website design, brand evolution and more.

8 common B2B branding mistakes businesses make

Branding is a complex process that requires a very specific skillset. We’ve picked out the 8 most common B2B branding mistakes that we see and outlined the key issues and how to avoid them.

Blog by: Matt White

Focus on:

Creative

How Motion choose the right colour to represent your brand promise

Have you ever thought about how colour can influence how customers think about your brand and what you stand for? As a strategic branding agency, it’s something we consider all the time.

Blog by: Matt White

Focus on:

Creative

The ‘science’ behind building a competitive B2B brand

Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.

Blog by: Matt White

Focus on:

Creative

6 Key Creative Elements for 2021 in a Technical B2B World

2021 is shaping up to be an exciting year for brands, with many needing to evolve to meet the changing shifts in our online behaviours. Read the 6 key creative elements we believe technical businesses need to consider applying.

Blog by: Matt White

Focus on:

Creative

Your Technical B2B Visual Brand is Vital in a Digital Age

Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.

Blog by: Matt White

Focus on:

Creative

4 Ways to Get Started with B2B Video Marketing

5G and other new technology advancements are paving the way for B2B video marketing to make a significant impact with creative content that will be at the forefront of the customers’ mind.

Blog by: Matt White

Focus on:

Creative

Want to Improve Conversions? Ask these 3 Design Questions

Conversion rates provide a clear indication of a website’s performance. Do you want to improve your website conversions? Start by asking yourself these 3 design questions to get started.

Blog by: Matt White

Focus on:

Creative

The Colour Dominating the Technology Sector

Why has the technology industry adopted blue as their brand colour of choice? The following blog investigates why it’s so popular and why it can be good to break the mould for generating business

Blog by: Matt White

Focus on:

Creative

Is Your Brand Tone of Voice Deaf?

“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.

Blog by: Matt White

Focus on:

Creative

Your B2B Brand Strategy is more than just a Logo

It’s a common misconception that your brand simply comprises of a logo and colour scheme. In this blog, we look at the factors which can build or break a successful brand.

Blog by: Matt White

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