Matt White
Author Archives

Why has the technology industry adopted blue as their brand colour of choice? The following blog investigates why it’s so popular and why it can be good to break the mould for generating business

“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.

It’s a common misconception that your brand simply comprises of a logo and colour scheme. In this blog, we look at the factors which can build or break a successful brand.

Every 2 or 3 years it is a good idea to step back from your business and try to view all your customer-facing channels.