Meet the Bloggers: Matt White

With degrees in both Fine Art and Graphic Design, Matt has been working in the tech industry for over 20 years. As Motion’s Lead Creative Specialist and one of the first Motion team members, he is an expert in branding and colour theory and has developed high-performing visual branding for clients of all sizes across the technology, manufacturing and engineering sectors.

Whether it’s a local start-up or a large international brand, Matt can apply his specialist skills to projects of any size and scope, from a full brand creation or rebrand to a website design refresh.

As well as being highly creative, Matt has developed a strategic, multi-step branding process based on detailed research and a scientific approach to produce high quality, effective results.

Matt shares his expertise on the creative process in blogs that discuss B2B branding, building competitive brands, website design, brand evolution and more.

Brand Tone of Voice

Is Your Brand Tone of Voice Deaf?

“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.

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