Motion Marketing is your specialist B2B marketing agency, partnering with businesses primarily in the engineering, manufacturing and technology industries. Motion Marketing helps businesses generate leads and accelerate their sales growth by providing a portfolio of strategic marketing services and activities.
Creating Partnerships • Strategic Marketing Growth Development • Sales Connection
Marketing Strategy • Creative Solutions • Online Services • Campaigns & Events • Promotion Services
Motion Marketing is a down-to-earth team of people who love seeing positive results and more importantly, happy customers. We enjoy partnering with companies whose core strengths are their products, services and specific honed skills. We can then connect in our marketing development skill set and together we progress.
What is the first action we take? We want to learn all about you – your business, objectives, competition, customers and what makes your product or service unique. We try to get in the mindset of your customers, consider their interests and requirements – what is going to switch the customer to your product?
Yes, we do the traditional marketing activities, such as exhibitions, brochures, lead-generation campaigns, developing websites and more, but to really achieve the best results, we need to get inside your customers lives in a useful and enticing way. Getting that customer understanding is vital – we ask the questions that many wouldn’t.
Our historical specialisation ranges from IT and technology, manufacturing and engineering and general B2B environments. We often get drawn into the consumer world, the mix keeps us on our toes – we like it. See below for more details on some key industries we have worked in.
Ultimately, marketers serve the needs of the sales team – a business exists because of what they sell, no sales results in no business. We focus on delivering the correct sales tools, high-quality leads and the customer awareness that the sales team need to drive the market and generate sales growth. We believe sales and marketing are connected strongly and share the same goals.
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The manufacturing sector can often have a complex purchasing decision that requires more guidance given to the customer to ensure they understand your solutions and enable them to make an informed decision. Motion Marketing can help you guide them through this process by producing educational marketing collateral and campaigns such as case studies, datasheets, videos and webinars, all of which will be valuable and informative assets for your customer.
Technology is a highly competitive industry, so we understand you want your business and its innovative products and services to gain that competitive edge and stand out from the crowd. Our team has a wealth of technology experience, primarily built up within IT distribution, where we launched over 20 IT vendors into EMEA. Motion Marketing have produce a variety of marketing campaigns and activities for a range of technology areas, including: storage, networking, security and infrastructure.
The engineering sector face the challenge of marketing their complex product messaging to multiple layers of a customer’s organisation. Engineers and technical teams may be the initial user of the product, but ultimately the purchasing decision will be made by a VP or director. Motion Marketing look at how to adapt your marketing and deliver creative campaigns that help you gain a competitive edge, focusing on your key product benefits over technical details for the top-level decision makers in-order to reach your sales goals.
With the face of energy changing, more companies are investing in renewable energy in an effort to gain more customer trust and produce quality products with limited environmental impact. There are many influences in the energy sector including the media, which Motion Marketing can help create a clear brand and education through marketing communications online and offline.
Motion Marketing has gained valuable industry experience within transportation, particularly for the rail sector, where we have been involved in company re-brands, website development and many campaigns for projects focusing on rail electrification. We understand the requirements of this sector and can provide clear advice and planning to execute marketing strategies that are aligned to your overall business plan.
Are you looking to take the next step in your career with a company that is passionate about its employees? Consider joining Motion Marketing. View our latest vacancies below to see if you could become the next member of team Motion!Read More